With 8 years of experience, Ana María has had the opportunity to work in different areas: Creative, Planning and Client. Focusing on understanding consumer behavior from the digital world to extract insights that build a powerful communication strategy that allows brands to approach their target, inspiring creativity with data to measure results.
In 2010, she joined Leo Burnett Col. As a Copywriter, developed lateral thinking applied to commercial spots and web pages.
In 2011, FB and TW became her working platform at OMD Col become CM to later join Sancho BBDO as CM Sr., in the same agency, but in 2013 changed her roll, joining the Planning & Research team as Social Intelligence, for the creation of campaigns through digital research converted into a strategy
In 2017 she joined Bavaria AB In Bev Col as a client to be an Intelligence Specialist, taking care of approving Digital strategies and content, Digital media plans, results metrics by campaigns, focusing on taking care of the strategy and budget of the brands.
Arrives in Guatemala looking for new opportunities. And La Fábrica & Jotabequ GREY gives her the opportunity and the challenge of the so-called but complex Digital Transformation.
Graduated with a degree in Communication Sciences from the San Carlos University of Guatemala.
Her first steps in the world of advertising were in 1998 in a small agency called Código Publicidad, from the beginning she joined the media department, later she moved to the agency, Néstor Ahumada as head of the media department.
From 2000 until today, she joined Jotabequ as Media Planner. With 18 years of experience in which she has had the opportunity to manage different categories and leading brands such as P & G, Agua Pura Salvavidas, Industrias Alimenticias Kerns, Cervecería Centroamericana, Burger King, among others, with local and regional management.
In 2016, she assumed the MAP Media Management, with a team that works on a philosophy based on "commitment" of work that identifies them in the market as professionals with experience and a lot of confidence. As well as the integration to the digital world to create multiplatform strategies to reach consumers.
Additionally, she received the certification by ACADEM of UGAP, with the Digital Certification of Social Media and Content Marketing in 2016 and the most recent, workshop of International Presentation Techniques in 2017.
Colombian, publicist of the Jorge Tadeo Lozano University - Bogotá.
He’s beginning was in 1974 with Atlas / JWT and then with Atenas / BBDO. In 1979 he joined McCann-Erickson as Account Director in the Bogotá office.
He has 44 years of experience in all areas of trade and in his career has handled accounts such as Pepsi, Unilever, Winston Salem, BAT, Kodak, Coca Cola, Nabisco, Burger King, Gillette, P & G.
22 years linked to the McCann-Erickson system (in Colombia, Ecuador and Guatemala). His studies have been complemented with professional and university training at the offices of McCann - Erickson Brazil, United States and England as well as with an active participation in seminars and "workshops" in several countries. His career has been developed as Director of Professional Services in the office of McCann-Erickson Bogotá, Manager of McCann-Erickson Ecuador and Manager of the Cali office, Colombia, and from September 1990 to July 2001, President and General Manager in McCann Erickson Guatemala.
Founding Partner of MARCA Magazine, Advertising and Marketing - Guatemala. Founding partner of La Fabrica & Jotabequ/GREY, where he directs one of the top 10 local and regional advertising agencies according to the magazine merca 2.0. The agency manages more than 10 local leading brands, in addition to multinational brands such as Samsung, P & G Brand, Pantene, Gillette, Old Spice, among others
Active member of ACADEM / UGAP, (Guatemalan Union of Advertising Agencies), as director and member of the academic unit for the improvement of Professional standards.
Graduated as a Bachelor of Communication Sciences with emphasis in advertising from Rafael Landívar University, URL. Her beginning in the world of communication was in 1997 developing the Magazine M of Saúl E. Méndez and collaborating in fashion shows.
In 1998 she joined a small local agency called Publicity Achievements, making a magazine and managing the account of La Pradera Shopping Center and the condominium account.
In 1999 she joined Jotabequ as a Project Executive in the BTL area, and in 2001 she joined the accounts executive area. A brief season goes out to learn about other areas. In 2004, she became commercial sub-manager for IBOPE and then regional coordinator of Exxon Mobile for On the Run stores in Central America, returning to the agency at the end of that year as Director of Professional services.
15 years of experience with accounts such as Gatorade, P & G, BATCCA, Agua Pura Salvavidas, DIAGEO, Samsung, On the Run, Kern's Food Industries among others, with responsibilities locally and in regional.
Her studies have been complemented with professional and university training in the offices of Jotabequ Costa Rica, as well as with the attendance to different seminars and regional workshops of the Grey system as well as of the industry and clients; being the last in Argentina at the 2009 convention of Grey with topics such as Marketing with Meaning, How to Build a Big Brand, Interactive Era, Intelligent Creativity, among others. Invited lecturer by groups such as AGG, Rafael Landívar University, UNIS and academic coordinator and instructor in the Interactive Relationship Marketing Diploma and ACADEM Certification of Accounts.
Pablo Zuloaga is a Colombian publicist and audiovisual producer, with more than 12 years of experience in agencies and media, and since 2016 lives in Guatemala.
He worked at City TV, a television channel in Colombia for more than 3 years, and worked in different programs as production assistant, producer, director and director of different programs, including the first Advertising program in the country.
For 7 years he worked at LOWE-SSP3, today Mullen Lowe, where he became Creative Director of different brands such as Red Bull, Adidas, most beers in Colombia (Aguila, Aguila Zero, Aguila Light, Coste?a, Pilsen, Miller Light, Coste?ita , Cola and Pola), The National Ministry of Defense, the National Museum and several brands of Unilever and Alpina among others. He has been awarded in the main advertising, creativity and effectiveness festivals such as Cannes, D & AD, One Show, Fiap, Effie, FIP and El Ojo de Iberoamérica among others.
Pablo has given several conferences in the country, in universities, launches, events and before the main marketing directors, the launch of the Top Of Minds edition of SUMA magazine. In addition to this, he has also taught Visual Culture and Trends in the master’s degree in Graphic Design at UNIS and is currently giving a Storytelling class for entrepreneurs at the UFM.
Raul was born in Spain, he has 45 years of experience in international advertising agencies such as JWT, Publicis Council and McCann-Erickson. He worked in McCann-Erickson Venezuela, Costa Rica and Guatemala. Member of the creative team at the McCann-Erickson New York Team.
Certified instructor in the McEducational program in the subjects of creativity and Presentation Skills. He has handled brands and products in almost all categories: vehicles, tourism, sound, photography, food, alcoholic and non-alcoholic beverages, ice cream, personal care, retail, fashion, etc.
87 seminars and creative workshops in the United States, Argentina, Chile, Brazil, Colombia, Mexico, Venezuela, Puerto Rico, Panama, Costa Rica, the Dominican Republic and Guatemala.
Invited speaker by the Newman Design Institute in Venezuela, the University of Costa Rica, the ESEADE University Institute in Buenos Aires and the Universidad Panamericana to teach courses in creativity and graphic design and work on both topics.
His work, together with the creative teams, has won the recognition of 84 awards in different countries. 37 in Venezuela, 1 Bronze Medal at the New York Film Festival, 2 Honorable Mentions at the Gramado-Brasil Festival, 21 awards in Costa Rica and 23 in Guatemala.
The experience of Samara Start in the area of advertising by chance. In 2001 she started with a team of 8 people at Gente & Cía in the Reception.
In 2003, negotiations began to merge with Jotabequ, the leading agency in the local and Central American market.
From 2009 to the present day, she holds the position of Financial Director at La Fabrica y Jotabequ/GREY.
She oversees all the accounting, administrative and financial management of the agency together with a team under her direction.
Working together with the General Manager has allowed her to acquire knowledge and expand her abilities of analysis, administration, control, negotiation procedures, projection, productivity, interpretation, not only of her area but also for the decision making in favor of the agency.
As part of her professional training she has received different courses and seminars on digital issues and mainly in the area of taxes, laws, international standards, labor, etc.