Adam O’Conor is Chairman and CEO of Grey Group Greater China. Called a “champion of creative ideas” by his peers, he served as President, Ogilvy & Mather Group, Asia Pacific, Hong Kong, where he led the Global Brand Management Team overseeing a who's who of more than 20 multinational brands in the region. Earlier, he led Ogilvy Hong Kong to new heights of creative and business success. A key architect of the Ogilvy network in Asia over the past two decades, he has demonstrated vision, creativity, and dynamism in building brands across all communications channels and has an unparalleled grasp of what clients are looking for in a future-facing marketing partner.
Desmond began his advertising career after his graduation from University of Hong Kong with a psychology degree in 1995. During his time with a few multinational agencies in HK, including TBWA, Saatchi & Saatchi, BBDO, and Publicis, he worked on a wide range of blue-chip accounts with APAC and Greater China exposure in IMC, from automobile, banking & finance, FMCG, and IT, to properties, e.g., Standard Chartered Bank, UBS, AXA, Vitasoy, SmarTone-Vodafone, Canon, Lexus, Nissan, Sun Hung Kai Properties, etc.
He joined Grey in 2007 and was the Managing Partner/General Manager of Grey HK for six years. Under his leadership, Grey proved its creative excellence and marketing effectiveness through various industry recognitions like Effie Awards and Cannes. At agency level, Grey HK was awarded 2013 Greater China Creative Agency of the Year by Campaign Asia. He also actively contributed to the industry by serving as the co-chairman of the 2013 HK Effie Awards.
Since 2015, Desmond has expanded his role to Greater China, responsible for new business development and cultivating growth of key accounts by integrating service offerings across agency networks.
Prior to relocating to Hong Kong, Michael was Chief Creative Officer of Grey Group Australia and Managing Partner of Grey, Melbourne. This experience allowed Michael the opportunity to shape the agency’s culture and to focus its vision. This reaffirmed his opinion on the importance of purpose and the significant role culture plays in business success.
Over the years, Michael’s work has been recognized at all major award shows, including Gold at Cannes Lions, New York Festivals, and Spikes Asia. In the last 12 months, Michael has led campaigns that have collected multiple Effies locally and internationally. His most recent work includes highly effective campaigns for the Hong Kong Tourism Board, behavioral change initiatives for Victoria’s Transport Accident Commission, and culture-changing activations for HSBC.
Michael is a member of Grey’s Global Creative Council, has judged international award shows, and has spoken at many industry events and seminars. But it's the mentoring of young talent—some of the best talent in the business—that makes him most proud.
As Head of Strategy for Grey Group Hong Kong, Owen is responsible for driving famously effective work, bringing thought leadership to major Grey clients, attracting and developing world-class talent, and raising the profile of the group’s strategic capabilities.
Owen started his career in New York working as part of an integrated agency team on Bank of America. He then made his way to Shanghai in 2007, where he helped launch global brands and develop China-specific product portfolios. In 2010, he moved on to Hong Kong as Regional Planning Director for the Mars/Wrigley portfolio. Before joining Grey Hong Kong as Head of Strategy in 2017, he spent three years leading a team of cross-functional strategists for a competitive agency.
In addition to being named Greater China Planner of the Year by Campaign magazine, Owen has been awarded at the China, Hong Kong, & APAC Effies; the Asian Marketing Effectiveness Awards; and the Account Planning Group Creative Strategy Awards in London, as well as won the WARC Prize for Asian Strategy.
Originally from the USA, Owen graduated from Yale University with a degree in Political Science.
Adeline is one of the most respected business entrepreneurs in the region, awarded the honor of “2007 Chinese Entrepreneur in Innovation and Excellence.” Her designer background not only developed her strengths of delivering compelling creativity and professional artwork, but also her vision in “designing” great business successes for clients.
Adeline founded DPI in 1996 and has since developed a strong and continuous relationship with an impressive global client roster, including companies like P&G. DPI was acquired by WPP group in 2010 and was subsequently positioned within the Grey global network as an award-winning shopper agency with proven marketing effectiveness.
Adeline’s entrepreneurship and strategic capability have been the driving forces behind the ongoing expansion of DPI, while the business continues to break new ground in design innovation and retail communications disciplines.
Gigi joined DPI Group in Account Servicing in 2002; she was promoted to Managing Director in 2015 to oversee Grey DPI Group’s operation in Hong Kong and Guangzhou. In 2005, she established its sister agency: “Brand Communications.” Under her leadership, Brandcom became a leading shopper agency in Hong Kong with over 30 employees, and provided the strategic shopper and brand solution to leading brands including GSK, Nestlé, Johnson & Johnson, Sanofi, Coca-Cola, and Mars. Brandcom has also become a profitable shopper agency with high growth in the group.
Gigi began her career in media and advertising after her graduation from Curtin University of Technology Australia; prior to joining DPI, she worked at a digital agency and in the publication industry.
Iris joined Grey DPI in 2010; she has over eight years of shopper marketing and retail experience across the Greater China region.
Her expertise in marketing communication empowers her capability in account servicing. Her strong aptitude in leadership enables her to lead a team that services key accounts of Grey Shopper DPI, including Procter & Gamble, GlaxoSmithKline, and Coca-Cola. She serves across seven categories with 17 brands, all with a significant track record. During her leadership, the business of Procter & Gamble has tripled in Greater China and Asia Pacific regions.
Her client management capabilities include setting up new process frameworks to deliver work efficiency, cost savings, quality assurance, & ROI incremental for business optimization.
Her Procter & Gamble portfolio includes: Pantene, Head & Shoulders, Rejoice, Vidal Sassoon, Herbal Essences, Aussie, Walla, SK-II, Olay, Oceana, Safeguard, Crest, Whisper, Gillette, Ariel, Tide, and Pampers.
Edy Ng was born in Indonesia. Before settling down in Hong Kong, he spent time in Singapore. Edy joined the agency in 2002 and currently leads Grey Shopper DPI’s design team across a range of P&G brands within the beauty, hair, and skincare categories. A DPI veteran, his most recent focus has been retail channel design and communication.
A passionate art lover, he developed expertise in architectural and spatial design, while his spare time is well spent in model making, carpentry, home design, cooking, and calligraphy. In order to stay sharp and creative, Edy has something he calls the Zen moment. This is where his hobbies come into play. Having more than just one hobby is his way to go beyond the ordinary. Through his hobbies, the activities that allow him to be immersed in creativity, he has the total freedom to reflect and think out of the box.
In the world of plastic modeling, he has won many awards, such as Degeki champion in Hong Kong and world champion of GBWC competition in 2012.
He recently authored and released a book called Wood Soul—Way of Living Inspired by Nature. The book is about his lifelong interest in designing a comfortable living space based on the five human senses.