With over 22 years of experience in the industry, as the CEO of Grey Group Indonesia & Thailand, Raju is responsible for running all facets of the agency’s business operations.
Raju began his career in advertising as a management trainee in DDB Chennai. After stints at JWT and Rapp Collins, he joined Grey Indonesia. During his tenure, Raju was instrumental in expanding the workforce and clinching big name accounts such as BMW, Indosat, Daihatsu and Wyeth.
His leadership qualities and stellar performance prompted a move to head Grey Group Singapore’s local operations in 2005, transforming Grey Group Singapore into the country’s fastest-growing creative outfit within a year. He boosted the agency’s profitability by leading the team to win major accounts, such as KFC, Ministry of Manpower, Contact Singapore, Abbott Nutrition, Allianz Insurance, GlaxoSmithKline, and global account, Qatar Airways. He also made strategic creative hires and increased the local team size by five times, making it one of the largest integrated agencies in Singapore.
Raju was presented the prestigious “Agency Head of the Year 2014” and “Agency Professional of the Year 2011” awards during The Singapore Advertising Hall of Fame Awards by the Institute of Advertising, Singapore for his outstanding achievements and contributions to the community and industry. In 2013, Raju led the Grey Group Singapore to win a number of accolades including Creative Agency of the Year at the iink Awards, wins at Cannes and AdFest.
Apart from work, Raju’s life revolves around his family, photography and keeping abreast on the latest lifestyle trends.
Joza Bayu is an advertising creative with educational background in Communication Studies and Cinematography.
Before joining a multinational advertising agency in 2010, Joza developed ideas and copy for creative work at WhatNot Studio, a Jakarta-based design house focusing in youth market and lifestyle. He also led an online lifestyle magazine as Editor-in-Chief in DailyWhatnot and developed content for brands and publications.
During his career in the creative industry, Joza has created work for brands ranging from Milkuat, Vit, Toyota, Yamaha, Panasonic, Chevron, Activia, Aqua, MINI, Sony, Nike, LG Electronics, Lippo Group and Sampoerna.
Hertoto returns to Grey from McCann, where she was previously Group Brand Director managing the L'Oreal Paris, Maybelline New York, and Cathay Pacific accounts. In addition, she also oversaw all Activation, Shopper Marketing, Digital, and ATL-related activities.
With 15 years of experience in Marketing, her distinguished career included a previous stint at Grey, where she was instrumental in setting up the Shopper Marketing division. In her current role, she will lead all activation capabilities and bolster Team P&G's offerings.
Her move is aligned with recent instances of ex-Grey staff returning to the network, with Arun Raman of Grey group India the most prominent example. "It's great to be back at Grey and I am looking forward to taking on this role and working closely with the Grey team in order to take the work up to the next level", said Hertoto.
Serene has a decade of brand management, brand building & business development experience with her portfolio focusing on local & regional FMCG, healthcare, and wellness brands; namely P&G, GSK, and L'Oréal.
In the last two years in Jakarta, Serene was a part of the world’s largest activation and shopper marketing agency, Geometry. She was part of the winning team who launched three SKUs for British American Tobacco’s heritage brand; Lucky Strike. Her biggest feat was launching an international brand’s first ever kretek (clove) cigarettes in Indonesia, Lucky Strike Mild.
Pre Jakarta, Serene was based in Singapore with stints at Grey, Saatchi & Saatchi, and McCann Erickson. She has helped her clients win big across 7 creative & effectiveness award shows; Cannes Lions, Effies, Spikes, just to name a few. For all her outstanding achievements, and contributions, Serene was a finalist for the 'Young Talent of the Year’ category in The Singapore Advertising Hall of Fame show.
Arora Gaurav joined Grey Group as an Account Executive and since then have grown each brand in various markets from strength to strength Each position presented its own set of challenges, responsibilities and tremendous opportunities enabling me to gain in depth knowledge and expertise in the core areas of digital creative development, media planning/buying, digital web strategy, integrated campaign execution and most importantly in house agency initiatives to consistently make value additions to the workplace and maximizing employee productivity.
In his 15-year career with Grey, he has been a part of the following verticals doing integrated communication campaign:
1. FMCG: Nutella, Tic Tac, Kinder Joy, Kinder Bueno, Kinder Scho Bon Crispy, Ferrero Rocher. Radico Khaitan
2. Technology: Norton
3. Finance: ANZ, HSBC
4. Tourism: Incredible India, Daman and Diu, Chhattisgarh Tourism, Singapore Zoo, Night Safari, Jurong Bird Park, Kidzania
5. Automobiles: SAAB, Mitsubishi, Autobacs
6. Manufacturing: Greenlam, Manjushree Group (Birla Group)
7. Airline: Qatar
8. Government Services: Ministry of Foreign Affairs, Peoples Association
Bansal joins Grey from Lowe Lintas India, where she was previously senior brand planning director.
As the lead planner on the South Asia mass detergents category for Unilever, amongst other major brands, she was primarily responsible for long-term brand development, and the creation of strategic campaigns.
During her time there, she was also instrumental in the development of content ecosystems, and co-creation with content houses, the agency said. Before Lowe Lintas, Bansal also held remits at PHD India and Grey Group India.
Patrick, or “Pat” to most of his friends, is a results-driven creative who takes pride in being one the Philippines’ youngest creative leaders.
Prior to making his big move to Jakarta, he was the ECD at DDB MNL. In his eight years with DDB, Pat helped the agency rise to where it is now – a consistent top-5 finisher in local agency rankings with significant wins from global and regional shows such as AME, One Show, Spikes, AdFest and Ad Stars.
Beyond his 9-5 as an advertising creative, he also takes on other job titles and responsibilities -- Husband to his wife Kate, father to his son Xander, and slave to his fluffy cats (Butter & Cheese).