Carlos E. Laureano is a graduate of the University of Puerto Rico, where he obtained a bachelor degree in marketing and administration. He began his career in advertising with Foote, Cone and Belding Communications in 1996 (DraftFCB).
After five years with FCB and having the opportunity of working both, Advertising and Promotions, for clients such as Nabisco, Motorola, Payless Shoes Source and Equal, he went to work for De la Cruz and Associates (Affiliated to Ogilvy), where he was in charge of the management of the Motorola Caribbean account. One year after, in 2003 Laureano accepted the challenge from J. Walter Thompson where he went up the ranks, from Account Supervisor to Account Director, Group Director and then Vice President of Client Service and Business Development, being responsible for significant new business for the agency such as Nestlé Puerto Rico, AT&T and DirecTV, among others.
In January 2015 Laureano accepted the challenge from Grey LATAM to become the agency’s VP Managing Director to restructure the operation of Grey in Puerto Rico and lead its transformation towards a new era of the agency in his country. Today, three years later, the Agency has totally changed. New vibes and talents are infusing the business with great results. From only having two clients in its portfolio in 2015, now in 2018 Grey PR currently has eleven clients, 80% which were won locally, and a revenue growth of 200%. Also, the agency has successfully launched Grey Shopper and the Integrated Services Team, providing to its clients key specialized services.
In February 2018 Laureano was appointed as CEO of Grey Puerto Rico and is the President of the board of directors of the Advertising Agencies Association of Puerto Rico 2018 – 2019.
Seventeen years of experience in creative communications under his belt, which includes work for five different markets including Puerto Rico, Regional Caribbean, Regional LATAM, US Hispanic and US General Market. His work spans from radio, online, TV and print mediums that have won recognition in Puerto Rico and abroad, including the first Cyber Cannes Lions for the Island. He’s been honored to judge several advertising competitions such as FIAP, El Ojo de Iberoamérica, Festival Caribe, Cúspide and the Addy's.?
Aníbal’s client experience is very extensive including A-List brands like:? ? Beverages (Coca-Cola, Pepsi, Mnt Dew) ? Communications (AT&T, Cingular Wireless, Centennial Wireless) ? Beauty (L'Oréal Paris, Maybelline New York, CoverGirl, Sunsilk, Pantene, Garnier, Essie, Lancome Paris) ? Household Products (Clorox, Lestoil, Surf) ? Restaurants (McDonald's, Burger King, Ponderosa, Bonanza, Wendy's) Pharma (GSK, Merck, Pfizer) Insurance (Triple-S, Humana) Auto (Toyota, Suzuki, Ford, Scion, Lexus, Honda, Infiniti) Bank/Financial (Banco Popular, FirstBank, Oriental Bank, MasterCard) ? Tourism (Puerto Rico Tourism Company, The Islands of the Bahamas, Choice Hotels, Amtrak, IHE hotels) just to name a few.
He also serves as a mass communications advisor to Amnesty International Puerto Rico and Digital Advertising professor at La Escuelita de Creativos de Argentina.? Aníbal is ?very passionate about comics; and currently co-writes Pepito, a comic strip published daily in the Puerto Rican digital newspaper NotiCel. In 2012, this comic received the medal of honor of UNESCO for his contribution to culture. In 2013 he received the highest recognition of a caricature or illustration of the Photojournalist Association of Puerto Rico. In 2015 was included in the 16th National Art Show by the Institute of Culture of Puerto Rico. And in 2016 won several advertising awards including Cannes Lions, London International Awards and El Ojo de Iberoamérica.
Glori?Mu?oz Blanco has been working in the Communications Industry for 19 years.? Always fully committed, even obsessed, with providing the highest level of service and truly collaborating with clients.? She believes in leading by example and promoting teamwork inside the company, with clients, and other agency partners.??
She has ample experience in consumer goods and services with clients like GlaxoSmithKline, P&G, Suiza, Triple-S, Walgreens, Kraft, Mondelez, ConAgra, Pfizer, Bacardi, Unilever, Johnson & Johnson, UBS, McDonald’s, Domino’s Pizza, and RadioShack.
Her experience not only extends to the Puerto Rican market; she has also managed accounts for U.S. Hispanic and USVI markets.? She has been part of multiple successful efforts for clients throughout her career.? A few examples are the launch of Axe in Puerto Rico, “Sabor que te Llega” campaign for Domino’s Pizza, which resulted in double digit growth during the economic recession, “Vida de Madre” campaign for Chef Boyardee that reversed a downward sales trend during a population decline in Puerto Rico, and the repositioning and subsequent campaign launch of Triple-S’s Comeback Stories.??
Glori’s inspiration and motivation come from learning new things, especially from the people she works with, strong women like her mother, and music.
In terms of personal achievement, she values the friendships that she hascultivated over the years.? They are like family; loving and loyal to each other.? She learns from them and they make her a better person.
Mariana?Gallardo graduated from the University of the Sacred Heart with a bachelor's degree in Marketing. She then continued her studies in Boston University, where she obtained a MS in Advertising.
After graduating, she went back to Puerto Rico where she began working in BBDO as an Account Executive. She then continued her career at Y&R and Buena Vibra Group, where she worked on brands such as T-Mobile, DIRECTV, Hershey's, Mazola, Acuvue and MillerCoors. After a few years in Puerto Rico, she made the jump to the U.S. and joined LatinWorks, now ThirdEar, as a Digital Manager on accounts like the Texas Lottery, Visit Austin, Beech-Nut, Target, Domino's, MLB and Jack Daniel's.?
She has been a key player in the success of many digital campaigns along her career, and believes that if you love what you do and you work hard, success will follow. Mariana?is a fan of great books, yoga and traveling far and wide. When she's not at her laptop, you'll find her at the nearest park with her rescue dog, Chencho.